Content Marketing Tactics You Must Use

Adil Yousaf
6 min readOct 20, 2020

Content Marketing tactics are the strategic actions that direct the promotion of a product or service to influence specific marketing goals.

Social media marketing is a good with results but there is a new kind of marketing named as ”content marketing“.

But what drives traffic on the social web are two key things. Great content in different media benefits and the social networks that distribute it are of great importance. The better the content and the larger and more engaged the social networks, the more chances of visible your brand. This all ultimately increase brand awareness, inquiries, leads and sales.

It’s about being ubiquitous.

You’ve also probably heard about content marketing a million times over but how much effort do you really put into yours?

Are you using every method that you should?

Check out these top tactics you “must” use in your content marketing strategy and get inspired…

1. Blogging

Now a days, If your business don’t have a blog, or if it’s pretty non-existent then you need to start changing your priorities. A blog will not only increase your searching chances, but it will give your brand more authority, create better customer relationships and drive more traffic to your website. So what have you got to lose?

Don’t just rely on your own blog either — search around for influential bloggers that you can guest post for, to help get more eyeballs on your content.

Before starting a blog, Find out what your audience wants to read, Create interesting, shareable content on a weekly basis and invite guest post on influential bloggers websites

2. E-Books

E-Book is the perfect way to provide your visitors with interesting content to read. It’s also great for gaining more email contacts as you can offer the e-book as an incentive to sign up. Make sure each page is useful and hire a designer to ensure it looks visually awesome. Keep sentences short and use bullet points to help with the flow of the book. Stats and reputable quotes are also a great way to back up your statements with facts.

Make E-Book visually appealing, add statistics, numbers and quotes and Offer it as a free incentive for customers to sign up to your emails in Popups.

3-Affiliate Connection

A cross between earned and paid similar to endorsement in which you incentivize an influencer to share positive sentiment for your brand, product, or service with your target audience.

Common content of affiliate are Blog post, Webinar and Email.

4. Video

Did you know Video is the most engaging way to connect with your audience? According to Forrester Research, a 1 minute video is worth 1.8 billion words. That’s because a video is so easy to digest and it’s much more memorable than text. The best type of video you can create for your business is an explainer video and these tend to come in the flavour of animated, or screen recorded. If you want to create a video then you need to think about your customers. Think about what problems they face, and how you go about solving those problems — and use that as the basis for your story.

By using the video, showcase the best parts of your product in an introductory video and think about the problems your customers face and show how you solve those problems.

5. Use Infographics

Infographics are all about statistics and numbers and are the perfect way to get the point across quickly. If designed well, they look great and people on the web seem to love them. When it comes to creating your infographic, you need to think about telling a story. Make sure you do plenty of research to find the right stats and the right story that you want to tell. A great tip would be to conduct a survey so that you get the latest and most up to date facts possible.

In Inphographic, You can tell the story using powerful design and statistics, Conduct surveys to get the latest facts and share it on blogs, social media and communities

6. Social Media

Social Media is the perfect way to show off your personality, and your content. You need to be strategic with your posts, switching it up for different social platforms. Discussions are great for social media and a really engaging way to connect with your audience. On Google+ and Linkedin, you can join communities and groups that are relevant to your customers and start discussions.

Twitter is slightly different because you’ve only got 140 characters to play with, but organised chats really help bring awareness to your brand. The idea is that you all hashtag the same topic, while asking or answering any questions related to the topic of the chat. When it comes to Facebook, think about injecting your personality and post plenty of fun images to get those likes, shares and comments up.

Create discussions — ask your audience questions, Be yourself and Partner up with industry experts to create an engaging online chat

7. Email marketing

Never underestimate the power of email marketing. If people have signed up to your emails then chances are they want to hear from you. But, be sure to provide your contacts with useful content, rather than just a barrage of sales spiel. There’s plenty of different types of content that you can email your customers including; competitions, blog posts, e-books, event invites and exclusives.

In order to build your contact list, think about implementing plenty of sign up tabs on your website. Make sure you give your customers an incentive to sign up and follow through in order to build up customer confidence.

8. News

The essence of business news is to create brand awareness, so content marketing fits perfectly within this ideal. Creating a news sections is a great way to attract attention to the latest goings-on in your company. It really depends on your industry as to what your press release could be about, but think about any awards you’ve won, new partnerships, or charity events. And if all else fails, try and think outside the box. Don’t be disheartened if it doesn’t get picked up by any publications because any unique content on the web that relates back to you is always great for SEO. For News section of website, create press releases that people will want to read.

Post your press releases on blogs, PR websites and send to publications.

9. Webinars

Hosting a webinar can be great for content marketing uplift. Start inviting industry experts, clients or potential customers to join in with the webinar and start a discussion.In Webinar, talk about your products, answer FAQ’s, give industry insight, or even ask your clients to talk about what is there is takeout for your product. Don’t expect to see any jaw-dropping results while you’re recording.

The secret to a successful webinar is to create great content, record it, and then post it on your social channels. In order to reach a large audience.Invite your clients, potential customers and industry experts to join in with the webinar, Plan before you record with everything you want to discuss. And once you’ve finished, share it on your social channels and blog.

10. Testimonials

Testimonials is a form of endorsement in which a customer provides positive review of your brand, product, or service, but need not have fame. They have been around for nearly as long as business itself…but they remain a valuable tool to establish confidence and trust.

Customer success stories are a powerful way to build empathy with potential customers, and convince them that your service is more than worth their time and money. Once you’ve worked with a few people, ask them to to rate your service and then you can start to feature those testimonials on your website. Even if you get negative feedback, you can always learn from it and improve on things in the future.

  • Approach a few of your key clients and see if they’d be willing to write a testimonial for you.
  • Position your testimonials prominently, and make sure they’re easily visible to your users
  • Don’t ignore negative feedback — learn from it!

So, these content marketing methods that you need to be using for digital success.

With so many tools readily available on the web, there has never been a better time to get creating interesting, shareable content!

Let me know if you want to add some in it!



Adil Yousaf

Digital Marketing Professional | Blogging | Write about Digital Marketing and Trends here