As you become an expert, people will start following you. Make sure
you create a culture of validation and “small wins” to keep momentum in
your customers. You can do this with your support staff and community
managers. Create a celebratory culture of spotlighting the best people
who are doing awesome things!
In any movement, you’re going to have your shining stars. These are
the people who are buying your products, taking action, and getting
great results. They will become your biggest evangelists and help you
grow your tribe more and more.
It’s essential that you learn how to create a company culture that validates