Instagram is known for being a visual platform and has historically been favored by creative businesses that have eye-catching images to share.
The focus on imagery has often left other businesses feeling Instagram isn’t suitable for them unless they have a beautiful product.
However, things are changing. Instagram isn’t just about pretty pictures and curated grids. The platform’s number-one goal is to entertain and it will be focusing on four key areas: creators, video, shopping, and messaging.
This insight is gold for marketers. It means you can create content strategies that support Instagram’s priorities and make the best use of its features.
Identifying which of these elements you’ll use in your own strategy depends on many factors, including the assets you have, time constraints, and your audience.
Instagram Feed Posts
When Instagram first launched in 2010, the feed consisted of a chronological list of square photos. Grid posts in the Instagram feed are the oldest and most recognizable part of the platform. Since those early days, much has changed but grid posts are still important. Your top nine posts should give a snapshot of who you are, what you do, and who you do it for.
Post at feed at least three times a week; more if you have enough good-quality, relevant content.
Use Tags And Hashtags
Instagram puts the “social” in social media by allowing you to tag others in your photos. By tagging a follower or another business, you make a connection with that person and share your content with them and their followers.
Additionally, hashtags allow you to add your own content notes to your photos. Use hashtags to convey what your photo or video is about.